More than 3.5 billion searches are performed on Google each day, which translates to over 40,000 search queries every second. In 2019 US consumers spend almost $587 billion on e-commerce, representing roughly 11% of total retail spending.
So, whether or not you have an e-commerce store connected to your website, Google Ads is an advertising platform that presents unlimited opportunities for you to grow your business. Today and Tomorrow.
The Pay-Per-Click (PPC) approach is expansive and provides a multitude of options and settings that can be tailored to meet the unique needs of your business. In the right hands, this method of advertising can be highly profitable.
Creating and managing a successful campaign can be an intimidating task. Ads are delivered based on a series of criteria that you must specify. These include, Keywords, AdGroups, Copy Writing, Call-to-Actions, Auction Bid Structure, Landing Page Structure, Conversion Statistics, Geographical determination - the list goes on.
Many business choose to rely on Google automated functions, but that can be costly, and it means that your business will be treated as all other business in the same market space, greatly reducing your exposure and potential benefits. After all, your business is unique.
Think of Ads campaigns as throwing darts at a Dartboard. The keyword selection and management is the core foundation for optimization and success. Not all keywords and searches are created equal.
Bullseye Keywords: Customers using these keywords are ABSOLUTELY looking for your type of business - "Mexican restaurant near me"
Outer Bull Keywords: This customer is POSSIBLY looking for your type of business - "Mexican food"
Single Rings Keywords: This customer MAY be looking for your type of business - "Mexican"
Missed the Board Keywords: This customer is LIKELY NOT looking for your type of business - "Restaurant"
The more Bullseyes you hit with your campaigns, the better leads and sale opportunities will be driven to your site and business from your Ads campaigns
At MCW Marketing, our expertise and years of working intimately within all aspects of Google Ads, allow us to highly target your advertising goals without the costly learning curve that most businesses never conquer. We will make your business stand out from the crowd, properly displaying what it is that makes it unique.